Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details. Persona is designed as a decentralized application with no single point of failure, keeping all records encrypted. The individuals have the control over the granularity of the details they want to share, with whom they are sharing it and for how long. With the launch of Bitcoin in late 2009, Satoshi Nakamoto offered a glimpse of the underlying technology that powers its decentralized network, the blockchain. The main goals of Persona are:
- To leverage on identity management services for the individual based on what the blockchain technology can offer
- To protect individuals personal details. While it is obvious that individuals need to provide their details to various entities (Facebook, Google or any website they visit), they have no control over it after sharing
- To empower each person and to give them the power on what it shares and with whom when it comes about their identity and private details
- To allow entrusted third parties which with private details to enrich their services by offering trust as a service
- To prevent fake news, by providing a decentralized identity management system, Persona will provide the trust level we all need when we rely on news; based on the public Persona profile of any content creator, we can track down news to their source
- To streamline onboarding process since an individual might be already checked by some entity enrolled in the system.
Technology and Architecture
The Persona Blockchain represents a DPoS system with 51 delegates which makes use of the Ark technology (Persona is a fork of ARK, following ARK’s vision of point.click.blockchain approach). The number of delegates has been set to 51 in order to support the estimated number of nodes and transactions for the first year Persona will use the Distributed Ledger Technology for managing user permissions, approval transactions, and proof-of-identity. We will deploy our own blockchain, called The Persona Blockchain that has the following characteristics:
- DPOS blockchain with 51 delegates forked out of the Ark (ark.io) blockchain
- The blockchain will be public and will feature interoperability with other blockchains through Smart Bridges
- Persona will integrate natively, at a blockchain level, an IPFS-like solution for sharing documents and files between users.
The possible consequences for non-compliance with the GDPR ( General Data Protection Regulation ) for a company are:
- Position and notoriety Risk — The implementation of the GDPR legislation with the stipulated obligation to notify the competent authorities when a data breach occurs, will result in increased enforcement activity
- Geographic Risk — The new regulations cover all the companies and organizations that are offering goods and/or services to EU markets or that are monitoring the behavior of EU citizens to offer goods and/or services. Here are also included all data analytics companies
- Geographic Risk — The new regulations cover all the companies and organizations that are offering goods and/or services to EU markets or that are monitoring the behavior of EU citizens to offer goods and/or services. Here are also included all data analytics companies.
Token Design
The PRS token is a utility token that is used by the platform in order to issue verifications. For each verification, PRS tokens are used. The tokens circulate in the environment and they will be forged through a DPoS system with 51 delegates, similar to Ark. When verifications take place and the initiator is a private partner, they will pay PRS tokens for the verification. The verification price will differ based on the complexity of the verification.
- Token Name: Person
- Token Symbol: PRS
- Token Standard: ( ERC20 )
- Total Token Source: 100.000.000 PRS
- Soft Cap: $9.4 M
- Hard Cap: $14 M
- Token Price at TGE: 1 TGE = $0.2
- Public Sale: 01.02.2018 - 24.02.2018
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ETH Address: 0xc9A0cD3C9D00b61F5e46B4f234F5adb91fAB0A78
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